Press kit.

In a paragraph

Curb is an iPhone and iPad app for people who want less of something they can count: most often nicotine pouches or vaping, but also coffee, sugar, alcohol, screen time or spending. It turns today’s number into a plan that steps down week by week, shows what the habit costs, and keeps progress when there is a day over. Quit apps count the days since you stopped and start again after a slip; Curb gives an allowance that steps down. What you log stays on the phone, and there is no account.

In one line: the quit app that doesn’t ask you to quit.

Facts

Name

Curb

Platform

iPhone and iPad

Category

Health & Fitness

Price

Free to log; Curb Pro by subscription, $39.99 a year with a 14-day free trial, or $9.99 a month

Language

English

Availability

On the App Store

Contact

support@curbtaper.app

Assets

• App icon, 1024 × 1024 PNG
• Wordmark, SVG: for light backgrounds, for dark backgrounds

Screenshots, iPhone, 1206 × 2622 PNG

• Today
• A schedule that steps down
• The cost reveal

Illustrations, SVG, from the app’s own set

• The path: walked, now, ahead
• The path, walked to the end
• A strength switch
• Money saved
• A schedule on pause
• A week’s stamp, walked
• A week’s stamp, with a day over
• This week’s stamp
• A repeated week’s stamp
• A week’s stamp, still ahead
• Below your start: 25%
• Below your start: 50%
• Below your start: 75%
• Below your start: 100%

Please show the app as it is: no edits to the icon, and nothing that reads as a health claim. Curb describes a method; it does not promise an outcome.